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Vector Art is the Best format for Logo Artwork

What is Vector Art?

Vector art and images do not contain pixels. Instead, they use mathematical formulas to determine the shape and color of lines and areas between points on a 2-dimensional plane. All details are determined by the number of points and complexity of the curves between those points. This way, when the image is blown up, the quality is not compromised in any way. Simple graphics such as logos and illustrations are generally created as vector art or images so they can be blown up to any size without sacrificing quality. This is usually always the preferred format for designers and printers to work with and especially so for logos.

Many of my new clients will often come to me with logos that were purchased on the internet in raster format or were created in a program such as Adobe Photoshop. This usually ends up becoming a big mistake! They were using this logo on their website where it looked great or on their business card or stationery where the logo was not required to be output in a large format, but this time the project requires that the logo be in a large format and the raster artwork they have simply looks terrible and very unprofessional. I always end up explaining to them, that from the beginning, they should have created the logo in a vector format using a program such as Adobe Illustrator. This is always the best way to create or design a logo and when you need the logo in raster format, to use on your website for example, you can always easily create that raster version from the vector version later on and at any size or resolution you desire!

Graphic - What is Vector Art
In both illustrations above, good clean vector art is shown in the example on the left. Raster art is shown on the right.

Web Design Tips

A handy checklist of criteria every website should meet:

When to contact a Graphic Designer?

When you should talk to a Graphic Designer…

When starting a new business or updating an established business it is always a good idea to talk with a professional graphic designer. Discussing your thoughts and ideas with him or her will save you money in the long run, increase your chances of success and improve your image in the eyes of your customers!

  • you want your next professional printing project to turn out really nice
  • your logo lacks excitement and/or needs to be updated
  • you are planning a new marketing campaign
  • you need a well-coordinated business stationery package
    i.e. bus cards, letterheads, envelopes, labels, invoices & other forms
  • you are going to create a new website or upgrade an older one
  • you need new signs – small or large and of any type
    i.e. neon, electric, posters, billboards, truck lettering, interior sign
    systems, banners, etc.
  • you have a custom calligraphy project
  • you are writing/editing a book, booklet or pamphlet which you intend to
    print or publish
  • you need to update or create a new brochure
  • you are planning on creating an ad of any size to put in a local newspaper or
    publication, or in a major magazine
  • you want to do an online email ad campaign and need to create an HTML
    mailer
  • you need new graphics or custom graphic elements for your website
  • you need animated graphics for your website or online ad campaign