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Logo Design & Branding

Say it with great Logo Design

Great logo design begins with… creating something different and unique from anything else out there in the business world. It should separate you from your competitors in a positive way. Remember, your logo is often your company’s first impression. Your logo design impacts your customer’s perception of your brand and overall attitude and purchasing decisions in regards to your product and services. It is important that your logo stand out from the rest.

Your logo must be original and correspond or correlate directly with your unique branding attributes. It should speak clearly about what you do and your brand. Deborah Harkins (creative director at crowdsourced design website 99designs) says, “Since a logo is the brand’s visual keystone — the most concise expression of its personality — an honest approach to defining its DNA is imperative to a successful result.”

The Importance of Color

You will want to make sure that the colors used in your logo design create the right emotional response. Here is a good guide to follow:

logo design - color emotion guide graphic

  • Red: energetic, sexy, bold
  • Orange: creative, friendly, youthful
  • Yellow: sunny, inventive, optimism
  • Green: growth, organic, instructional
  • Blue: professional, medical, tranquil, trustworthy
  • Purple: spiritual, wise, evocative
  • Black: credible and powerful
  • White: simple, clean, pure
  • Pink: fun and flirty
  • Brown: rural, historical, steady

Infographic taken from the “The Psychology of Color in Logo Design

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