Is your web design and website doing what you expect it to?
Is your website driving traffic and creating revenue for your business?
Are you getting a solid return on your website investment?
If you answered no to any of these questions, your website probably needs more work to begin performing well. Ongoing maintenance is the key to improving your website’s overall performance.
Make a Good Impression
One of the first things a new client will do is to visit your website! What kind of impression are they getting? Is the “Latest News” 2 years old? Is the copyright date in the footer from 3 years ago? Did the “Monthly Special” expire last year? If this is the case, then you may be leaving your prospects with a poor first impression of your company and leaving business on the table. On the other hand, if your site is up-to-date, you will be communicating that your company is able to stay on top of things and communicate well, someone whom your prospect can trust.
Web Design, SEO and Fresh Content
Search engines love fresh content. The more often you update your website, the more often the search engines will visit your site and boost your rankings. And the reverse is true as well. After a site has not been updated in a while, the search engines quit crawling it and your rankings may begin to drop for important keywords.
Not only does showing the search engines that your site has fresh content help to boost your rankings, it also gives you more opportunities to rank for specific keywords. For a more detailed discussion, see this blog post on the importance of SEO Maintenance. You can also check out this post from SEO Moz on the Google freshness factor.
Mathewson Design specializes in web design, development and maintenance. Carl is a WordPress expert and familiar with Drupal, Joomla and other CMS systems too! I can convert any static site or design concept (.psd, .pdf, .jpg, etc.) into a fully functioning website or emailer. My services cover all the basics of good web design techniques and practices including search engine optimization. From the most basic 1 – 3 page site to the most complex types of e-commerce sites, I can assist you and at very competitive prices. Please check out my portfolio and URLs below.